ChocoPreneur
ChocoPreneur is a dynamic and immersive simulation game that places students in the entrepreneur's seat, challenging them to launch, manage, and scale a chocolate brand in a competitive and evolving market. Players will make strategic decisions across four critical business functions: Product, Marketing, Operations, and Finance.
Throughout the game, students will compete against both peer teams and AI-driven competitors for market share across four distinct customer segments:
- Mass Chocolate Market
- Boutique Chocolate Market
- Classic Premium Chocolate Market
- Fun & Trendy Chocolate Market
Each segment presents unique preferences in terms of product innovation, quality expectations, pricing sensitivity, advertising influence, preferred distribution channels, and responsiveness to changing consumer trends and market dynamics.
The goal is to create a realistic, engaging, and educational environment where students learn to balance creativity, resource constraints, and business acumen, while adapting to shifting market conditions in real time.